Rise of Google Ads Automation
The truth is that there is an increased application of automation in nearly all industries. Other than impacting day-to-day life, but also the way PPC is done. Ideally, automation is when you set up a system, and the automation takes care of everything else. When it is used as required, it can save you a lot of time and money.
Automated Budget Management
The first step to managing your Google Ads is to determine the amount of money you want to spend. Manually adjusting your budget can be quite time-consuming, and it is a huge challenge in the PPC world. A lot of experts are adjusting and monitoring their budgets each day. That is because dividing the monthly budget between the days will not offer you the best returns. The good thing about Google Ads automation is that it offers you an opportunity to maximize your investment by showing ads when search traffic is higher. The only problem is that it does not allow for performance increases.
Automated Bid Management
Although there are mixed opinions about automatic bidding, the truth is that it has become popular in the PPC industry. This strategy uses machine learning to match the right bid to every and each auction. Moreover, it utilizes historical data to determine conversion outcomes to achieve your goals. You can take the automation to another level by trying out smart bidding strategies and optimize for conversion value. You should note that Google uses various signals to tailor bids at each auction, such as location, device, marketing lists, and time of day.
Automated Ad Copy Management
Other than automated bid management and budget, there many other things you can automate. Moreover, it can be more than changing ad rotation. On the other hand, it can be simple as automating rules or even pausing underperforming ads to more advanced actions. When you set automated rules, you can pause underperforming ads by taking into account performance metrics like low CTR and high-cost-per conversion.
Automated Audience Management
If you want a powerful strategy to boost account performance, then you have to combine automated bidding strategies. In this way, you can teach the machine what is important to you. For instance, you can try various remarketing lists, customer match, and similar audiences to increase the quality and number of conversions. You can also use machine learning to analyze browsing activity and search queries.
